Fear appeals seem to function best when:
A) followed by clear recommendations for reducing arousal
B) the fear is extremely high
C) the fear cannot be reduced
D) recommendations offered produce an increase in arousal

Question

Quizplus · Accepted Answer

Fear appeals are most effective when they are followed by clear recommendations for reducing arousal. These recommendations can provide a sense of control and efficacy, which can help to reduce the negative effects of the fear appeal. Additionally, a high level of fear can sometimes result in avoidance or denial, so the message should strike a balance between being threatening enough to get the audience's attention, but not so overwhelming that they become paralyzed or tune out the message entirely.

Fear Appeals Seem to Function Best When