Appeals to identity in persuasive messages are ______ to persuade people to action.
A) less likely
B) more likely
C) unlikely ever
D) less effective than impersonal messages

Question

Quizplus · Accepted Answer

Appeals to identity are more likely to persuade people to action because they tap into individuals' personal values, beliefs, and self-concepts, which can be powerful motivators. When individuals feel that their identity is being recognized and validated, they may be more willing to take action and support the persuasive message.

Appeals to Identity in Persuasive Messages Are ______ to Persuade