Question 1

Why do marketers segment the market?

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Question 2

Compare and contrast four major segmenting strategies.

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Question 3

L'Oréal offers Men's Expert skin care products and a VIVE For Men grooming line.Ads proclaim,"Now L'Oréal Paris brings its grooming technology and expertise to men… because you're worth it too." What type of segmentation is being used?

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Question 4

Shopping for the Rich and Famous is a buying service that helps wealthy clients find the best buys in exclusive clothing,high-end cars,travel,and financial services.This firm most likely uses income segmentation.

Accepted Answer

The use of income segmentation suggests that the firm is targeting a specific segment of the market (wealthy clients) based on their income level.

Question 5

Explain how companies identify attractive market segments and choose a target marketing strategy.

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Question 6

Bombay Gifts divides its markets into units of nations,regions,and cities.Bombay uses geographic segmentation.

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Geographic segmentation refers to dividing the market based on geographic areas, such as nations, regions, and cities. Hence, Bombay Gifts using this method of market segmentation is true.

Question 7

Why do businesses segment their markets?

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Question 8

When might be the best time for a marketer to use geographic segmentation?

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Question 9

Kia offers a new car model with the same features as a comparable but higher priced Toyota or Ford and provides a longer warranty.Kia is following a more for less strategy.

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Question 10

Why must marketers guard against stereotypes when using age and life-cycle segmentation?

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Question 11

Why might demographic segmentation be the most popular type of segmentation?

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Question 12

Explain the concept of positioning for competitive advantage.

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Question 13

Because Cruise Ships International currently has limited financial and personnel resources,it should avoid concentrated or niche marketing until its resources are again substantial.

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Question 14

Imagine that you are presenting a workshop on the Requirements for Effective Segmentation.Briefly describe the five items that will help your audience understand your topic.

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Question 15

Explain the four major segmenting variables for consumer markets.

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Question 16

Why do international markets need to be segmented?

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Question 17

Explain gender segmentation.

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Question 18

In what ways might a marketer engage in socially responsible target marketing?

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Question 19

Explain the four major steps in designing a customer-driven marketing strategy.

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Question 20

Far East Florists segments markets into groups of nonusers,ex-users,potential users,first-time users,and regular users of its flowers and services.This firm uses usage rate as its segmentation approach.

Accepted Answer

The segmentation approach described is based on user status, not usage rate. Usage rate segmentation would categorize customers based on how much they use the product or service, such as light, medium, or heavy users.

Quiz 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers