Question 1

Most producers today sell their goods directly to ________.

Accepted Answer

C

Question 2

Which of the following is NOT a key function that intermediaries play in completing transactions?

Accepted Answer

Risk taking is not a key function in completing transactions; it is more related to assuming the risks associated with the storage and movement of goods.

Question 3

An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a(n)________ in the channel.

Accepted Answer

A channel of distribution allows for specialized roles to be taken on by each member, such as wholesalers, retailers, and distributors. This allows for greater efficiency and expertise in each stage of the distribution process.

Question 4

A business marketer can sell to sell to various types of __________,who in turn sell to these customers.

Accepted Answer

Intermediaries are third-party businesses or individuals that help distribute a product or service from the manufacturer to the end-users. These intermediaries can include wholesalers, retailers, and distributors, among others. Business marketers can sell to these intermediaries, who can then sell to the final users or consumers. This is a common distribution channel in business-to-business marketing.

Question 5

At minimum,a marketing channel consists of a producer and a(n)________.

Accepted Answer

A marketing channel at its minimum consists of a producer and a customer, as the customer is the end recipient of the product or service.

Question 6

From the economic system's point of view,the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.

Accepted Answer

Marketing intermediaries, such as wholesalers and retailers, play a crucial role in the distribution of products to consumers. Their main job is to bridge the gap between producers and consumers, by buying products in bulk from manufacturers and selling them to retailers, who then sell them to consumers. In this process, they help to transform the assortment of products made by producers into the assortment of products wanted by consumers, by providing a range of products and brands that meet consumer needs and preferences.

Question 7

________________ buy large quantities from many producers and break them down into the smaller quantities and broader assortments wanted by consumers.

Accepted Answer

The answer of ________________ buy large quantities from many producers...

Question 8

Joanie Chan is experiencing a disagreement with intermediaries in the channel over who should do what and for what rewards.Joanie is experiencing ________.

Accepted Answer

Joanie is experiencing channel conflict, which refers to the disagreement or tension that arises between different levels of a distribution channel, such as manufacturers, wholesalers, and retailers. This conflict can arise from disagreements over roles and responsibilities, rewards, pricing, or other factors.

Question 9

Intermediaries play an important role in matching ________.

Accepted Answer

Intermediaries, such as wholesalers and retailers, help to bridge the gap between supply and demand by connecting producers with consumers. They play a critical role in matching the two parties and ensuring that products are distributed efficiently to meet consumer needs. Options A, C, D, and E are possible functions of intermediaries, but they do not capture the primary role of connecting supply and demand.

Question 10

To a producer of goods,a greater number of channel levels means ________ and greater channel complexity.

Accepted Answer

A greater number of channel levels means more intermediaries involved between the producer and the end consumer. This can lead to increased complexity and difficulty in maintaining control over the distribution of goods.

Question 11

Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?

Accepted Answer

Promotion is not a key function that intermediaries play in fulfilling a completed transaction. The key functions of intermediaries include physical distribution, financing, risk taking, and storing goods. Promotion is primarily the responsibility of the seller or marketer.

Question 12

________ the manufacturer or service provider is the set of firms that supply the raw materials,components,parts,information,finances,and expertise needed to create a product or service.

Accepted Answer

Upstream refers to the suppliers and producers that are involved in the earlier stages of the supply chain, providing the necessary resources and materials for the manufacturer or service provider to create their product or service.

Question 13

In a(n)________ channel,the same member both produces and distributes a product or service.

Accepted Answer

In a direct channel, the same member both produces and distributes a product or service.

Question 14

In marketing terms,we say that the number of intermediary levels indicates the ________ of a channel.

Accepted Answer

The number of intermediary levels in a marketing channel indicates its length. A longer channel involves more intermediaries between the producer and the consumer.

Question 15

Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them.

Accepted Answer

The major gaps that separate goods and services from those who would use them are time, place, and possession. Channel members add value by bridging these gaps through efficient distribution, storage, and delivery, ultimately making the goods and services more accessible to customers. Therefore, option C (time, place, and possession) is the correct answer.

Question 16

In a global marketplace,selling a product is sometimes easier than getting it to _________.

Accepted Answer

The answer of In a global marketplace,selling a product is...

Question 17

Which of the following is NOT a typical supply chain member?

Accepted Answer

Government agencies are not typically considered part of the supply chain, as they are not directly involved in the flow of goods or services. The other options - resellers, customers, intermediaries, and raw materials suppliers - are all common members of a supply chain.

Question 18

Producers benefit from using intermediaries because they ________.

Accepted Answer

Intermediaries can provide a more efficient distribution system for producers, helping to get their goods to targeted markets more quickly and effectively. This can help to increase sales and profitability for producers.

Question 19

When suppliers,distributors,and customers partner with each other to improve the performance of the entire system,they are participating in a ________.

Accepted Answer

A value delivery network is a system where suppliers, distributors, and customers collaborate to enhance the overall performance and value creation of the entire network.

Question 20

All of the following are typical supply chain members EXCEPT ________.

Accepted Answer

Intermediary creditors are not typically considered members of the supply chain. Resellers, customers, and intermediaries (such as wholesalers and distributors) are all common members of the supply chain.

Quiz 12: Marketing Channels: Delivering Customer Value