Which of the following is a disadvantage of online focus groups?
A) Participants must be in a central location.
B) Problem of controlling who's in the online sample.
C) Results take longer to tabulate and analyze.
D) The cost of online focus groups is greater than that of most other qualitative research methods.
E) The format of focus groups can be varied.

Question

Quizplus · Accepted Answer

Online focus groups may have difficulty controlling who participates and ensuring that they accurately represent the target population. Other options are incorrect as they do not accurately describe a disadvantage of online focus groups.

Which of the Following Is a Disadvantage of Online Focus