Cultural variations,especially those involving language,can add to research costs in foreign markets and can increase the ________.
A) risk of error
B) foreign trade
C) response rate
D) likelihood of using a smaller sample
E) reliance on primary data

Question

Quizplus · Accepted Answer

Cultural variations can lead to misunderstandings and misinterpretations, which can increase the risk of errors in research studies conducted in foreign markets. This can, in turn, lead to more costs involved in resolving the errors and obtaining accurate data.

Cultural Variations,especially Those Involving Language,can Add to Research Costs in Foreign