Online focus group interviewing is a ________ research tool for gaining insights into consumer thoughts and feelings.
A) causal
B) secondary
C) qualitatitve
D) quantitative
E) competitive

Question

Quizplus · Accepted Answer

Online focus group interviewing is a qualitative research tool because it aims to gather detailed information and insights into the attitudes, opinions, and behaviors of consumers, rather than numerical data or statistical trends. Qualitative research methods are particularly useful for exploring complex, nuanced, and context-specific phenomena, and for generating new hypotheses and theories about consumer behavior.

Online Focus Group Interviewing Is a ________ Research Tool for Gaining