Typically,customer information is buried deep in separate databases,plans,and records of many different company functions and departments.To overcome such problems,which of the following should you try?
A) customer satisfaction management
B) more sophisticated hardware
C) customer relationship management
D) decreased marketing intelligence
E) a marketing information system

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) software can integrate and organize customer data from various sources into a central database, making it easier to access and analyze. This can improve customer understanding and relationship management. Other options mentioned in the question (A, B, D, E) are not directly related to addressing the problem of disparate customer data sources.

Typically,customer Information Is Buried Deep in Separate Databases,plans,and Records of Many