Which of the following involves evaluating each market segment's attractiveness and selecting one or more segments to enter?
A) market segmentation
B) differentiation
C) market targeting
D) servicing
E) positioning

Question

Quizplus · Accepted Answer

Market targeting involves evaluating different market segments and choosing one or more of them to enter based on their attractiveness and fit with the company's objectives and abilities. Market segmentation refers to dividing a larger market into smaller groups of consumers with similar characteristics or needs. Differentiation involves creating a unique and appealing product or brand image, while positioning refers to how a company's product or brand is perceived relative to its competitors. Servicing refers to activities related to fulfilling customer orders and providing after-sales support.

Which of the Following Involves Evaluating Each Market Segment's Attractiveness