Which of the following is the process of dividing a market into smaller groups with distinct needs,characteristics,or behaviors who might require separate products or marketing mixes?
A) market targeting
B) market segmentation
C) positioning
D) marketing strategy
E) differentiation

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a market into smaller groups based on distinct needs, characteristics, or behaviors. This allows businesses to create specialized products or marketing strategies for each segment, increasing the effectiveness of their marketing efforts. Market targeting, positioning, and differentiation are all important components of a comprehensive marketing strategy, but they are not the same as market segmentation.

Which of the Following Is the Process of Dividing a Market