In the marketing management functions,a SWOT analysis should ________ a marketing plan.
A) precede
B) replace
C) follow
D) evaluate
E) take priority over

Question

Quizplus · Accepted Answer

A SWOT analysis should precede a marketing plan because it provides information about the company's strengths, weaknesses, opportunities, and threats, which is crucial in identifying potential marketing strategies that can be included in the plan. Without conducting a SWOT analysis, the marketing plan may not be effectively tailored to the company's unique situation and needs.

In the Marketing Management Functions,a SWOT Analysis Should ________ a Marketing