Which of the following is the marketing logic by which a company hopes to create customer value and achieve profitable relationships?
A) price
B) a consistent product mix
C) the value delivery network
D) marketing strategy
E) differentiation

Question

Quizplus · Accepted Answer

Marketing strategy is the overarching plan by which a company hopes to create customer value and achieve profitable relationships. It includes segmentation, targeting, positioning, and the marketing mix (product, price, promotion, and place). Marketing strategy guides how a company will deliver value to its customers and differentiate itself from competitors. The other answer choices (price, consistent product mix, value delivery network, differentiation) are all parts of the marketing strategy, but not the overall logic behind it.

Which of the Following Is the Marketing Logic by Which