When dealing with a(n)________,managers must decide whether to invest in it in an attempt to build it into a star or whether to phase it out.
A) exclamation mark
B) dog
C) question mark
D) cash cow
E) cat

Question

Quizplus · Accepted Answer

A "question mark" in the BCG matrix represents a business unit with a low market share in a high-growth market. Managers must decide whether to invest in it to increase market share or phase it out if it doesn't show potential for growth.

When Dealing with A(n)________,managers Must Decide Whether to Invest in It