In the BCG approach, ________ are high-share, high-growth businesses or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into ________.
A)cash cows; stars
B)question marks; dogs
C)stars; question marks
D)stars; cash cows
E)dogs; cash cows

Question

Quizplus · Accepted Answer

According to the BCG approach, stars are high-share, high-growth businesses or products that require heavy investment to finance their rapid growth. When their growth slows down, they turn into cash cows. Therefore, stars are the best choice for the first blank and cash cows are the best choice for the second blank.

In the BCG Approach, ________ Are High-Share, High-Growth Businesses or Products