The BCG growth-share matrix classifies four types of SBUs.They are ________,________,________,and ________.
A) product; price; promotion; placement
B) sales; market share; price; promotion
C) stars; cash cows; question marks; dogs
D) planning; implementing; leading; controlling
E) market penetration; market development; product development; diversification

Question

Quizplus · Accepted Answer

The BCG growth-share matrix classifies SBUs into four types based on their market growth rate and relative market share. These types are stars, cash cows, question marks, and dogs. Option C lists these four types correctly. Option A lists four marketing mix variables, Option B lists three variables along with market share, and Option E lists four growth strategies. Option D is unrelated to the BCG matrix.

The BCG Growth-Share Matrix Classifies Four Types of SBUs