In the BCG matrix,income from ________ can be used to help the company pay its bills and to support other SBUs that need investment.
A) dogs
B) cash cows
C) exclamation marks
D) pruned SBUs
E) holding SBUs

Question

Quizplus · Accepted Answer

Cash cows are SBUs that have a high market share in a slow-growing industry. These SBUs generate a significant amount of income for the company, which can be used to fund other SBUs that require investment or to pay bills. Dogs are SBUs that have a low market share in a slow-growing industry and are not generating significant income. Exclamation marks are SBUs that have a high market share in a fast-growing industry but require significant investment to maintain or increase market share. Pruned SBUs are SBUs that have been removed from the company's portfolio, and holding SBUs are SBUs that require significant investment and are not generating significant income.

In the BCG Matrix,income from ________ Can Be Used to Help