In the Boston Consulting Group approach,________ serves as a measure of company strength in the market.
A) relative market share
B) market development
C) market diversification
D) market growth rate
E) market segmentation

Question

Quizplus · Accepted Answer

According to the Boston Consulting Group approach, relative market share serves as a measure of company strength in the market. This is because a higher market share indicates a larger portion of the market is controlled by the company, which can lead to economies of scale and lower costs, as well as greater bargaining power with suppliers and distributors. Thus, relative market share is a key factor in determining a company's competitive position and potential for growth.

In the Boston Consulting Group Approach,________ Serves as a Measure