Mark has a strong preference for Honda over all other car brands.When it came time to buy a new car, Mark finds that Nissan has released a new car that is more desirable to him, so he buys the Nissan.According to the research described in the textbook, why would this scenario increase dissonance in the wake of Mark's attitude-inconsistent behavior?
A) The behavior was based on introspection.
B) The behavior is irrational.
C) The behavior has long-term consequences that are unpredictable.
D) The behavior is freely chosen.

Question

Quizplus · Accepted Answer

The scenario would increase dissonance because the behavior (buying a Nissan) is freely chosen and goes against Mark's established attitude (strong preference for Honda).

Mark Has a Strong Preference for Honda Over All Other