Let's say a company that makes a consumer product such as laundry detergent asks customers to write a testimonial about the product in exchange for a small chance of winning a prize.What does cognitive dissonance theory predict will happen to consumers who participate and write the testimonial?
A) They will feel positive emotions.
B) They will value social norms over personal norms.
C) They will alter their attitudes.
D) They will engage in uncooperative behavior.

Question

Quizplus · Accepted Answer

According to cognitive dissonance theory, when individuals engage in behavior that contradicts their attitudes, they will experience discomfort or dissonance. In this situation, customers may have previously held negative attitudes towards the laundry detergent, but by writing a positive testimonial, they are contradicting those attitudes. To reduce the dissonance that results from this inconsistency, they may alter their attitudes to be more positive towards the product.

Let's Say a Company That Makes a Consumer Product Such