To determine ROI, for Cost per behavior influenced, indicate whether the information/calculations are needed?
A) YES
B) NO
Correct Answer:
Verified
Q5: What is one of the most typical
Q6: What is one of the most reliable
Q7: Name two potential Output measures.
Q8: What is one of the most typical
Q9: Name two potential Outcome measures:
Q11: Name three potential purposes for an evaluation.
Q12: To determine ROI, for Earned media impressions,
Q13: To determine ROI, for Benefit per behavior,
Q14: Name two potential Impact measures:
Q15: What methods are typically moderate costs?
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