Question 1

To determine ROI, for Number of likes on Facebook, indicate whether the information/calculations are needed?
A) YES
B) NO

Accepted Answer

To determine ROI (Return on Investment), you need financial metrics such as revenue generated and cost of investment, not the number of likes on Facebook. Likes are a measure of engagement, not a direct financial return.

Question 2

What methods are the most significant costs?

Accepted Answer

Randomized Controlled Trials, Scientific surveys, Technical surveys

Question 3

What is the least expensive method for evaluation?

Accepted Answer

Records, databases, anecdotal comments

Question 4

To determine ROI, for Money spent, indicate whether the information/calculations are needed?
A) YES
B) NO

Accepted Answer

ROI (Return on Investment) is a measure of profitability that calculates the financial return on money spent. In order to calculate ROI, information and calculations are needed such as the initial investment cost, revenue generated, and any expenses incurred. Without this information, it is impossible to accurately determine ROI.

Question 5

What is one of the most typical methodologies for measuring outcomes?

Accepted Answer

The answer of What is one of the most typical...

Question 6

What is one of the most reliable methodologies for measuring impact?

Accepted Answer

The answer of What is one of the most reliable...

Question 7

Name two potential Output measures.

Accepted Answer

The answer of Name two potential Output measures....

Question 8

What is one of the most typical resources for measuring inputs?

Accepted Answer

The answer of What is one of the most typical...

Question 9

Name two potential Outcome measures:

Accepted Answer

The answer of Name two potential Outcome measures:...

Question 10

To determine ROI, for Cost per behavior influenced, indicate whether the information/calculations are needed?
A) YES
B) NO

Accepted Answer

To determine ROI for cost per behavior influenced, information/calculations such as the cost incurred for influencing that behavior and the resulting impact on revenue need to be taken into account. Therefore, the answer is Yes, the information/calculations are needed.

Question 11

Name three potential purposes for an evaluation.

Accepted Answer

The answer of Name three potential purposes for an evaluation....

Question 12

To determine ROI, for Earned media impressions, indicate whether the information/calculations are needed?
A) YES
B) NO

Accepted Answer

The answer of To determine ROI, for Earned media impressions,...

Question 13

To determine ROI, for Benefit per behavior, indicate whether the information/calculations are needed?
A) YES
B) NO

Accepted Answer

To determine ROI, the calculations for benefit per behavior are essential. Without this information, it's impossible to determine the return on investment of an initiative or project.

Question 14

Name two potential Impact measures:

Accepted Answer

The answer of Name two potential Impact measures:...

Question 15

What methods are typically moderate costs?

Accepted Answer

The answer of What methods are typically moderate costs?...

Question 16

What are three timeframes for measurement efforts?

Accepted Answer

The answer of What are three timeframes for measurement efforts?...

Question 17

To determine ROI, for Behaviors influenced, indicate whether the information/calculations are needed?
A) YES
B) NO

Accepted Answer

To determine ROI (Return on Investment), especially for behaviors influenced, it is necessary to have information or calculations that can quantify the impact of those behaviors on the investment's return. This helps in understanding how changes in behavior directly or indirectly contribute to the financial outcomes of the investment.

Quiz 15: Developing a Plan for Monitoring and Evaluation

To determine ROI, for Number of likes on Facebook, indicate whether the information/calculations are needed?

What methods are the most significant costs?

What is the least expensive method for evaluation?

To determine ROI, for Money spent, indicate whether the information/calculations are needed?

What is one of the most typical methodologies for measuring outcomes?

What is one of the most reliable methodologies for measuring impact?

Name two potential Output measures.

What is one of the most typical resources for measuring inputs?

Name two potential Outcome measures:

To determine ROI, for Cost per behavior influenced, indicate whether the information/calculations are needed?

Name three potential purposes for an evaluation.

To determine ROI, for Earned media impressions, indicate whether the information/calculations are needed?

To determine ROI, for Benefit per behavior, indicate whether the information/calculations are needed?

Name two potential Impact measures:

What methods are typically moderate costs?

What are three timeframes for measurement efforts?

To determine ROI, for Behaviors influenced, indicate whether the information/calculations are needed?