Quiz 5: Segmenting, Evaluating, and Selecting Target Audiences

Quiz 1

Understanding Social Marketing

22 Questions

Quiz 2

10 Steps in the Strategic Marketing Planning Process

25 Questions

Quiz 3

Determining Research Needs and Options

11 Questions

Quiz 4

Choosing a Social Issue, Purpose, and Focus for Your Plan: Conducting a Situation Analysis

18 Questions

Quiz 6

Setting Behavior Objectives and Target Goals

18 Questions

Quiz 7

Barriers, Benefits, Motivators, Competition and Influential Others

23 Questions

Quiz 9

Crafting a Desired Positioning

5 Questions

Quiz 10

Product: Creating a Product Platform

15 Questions

Quiz 11

Price: Determining Monetary and Nonmonetary Incentives and Disincentives

14 Questions

Quiz 12

Place: Making Access Convenient and Pleasant

21 Questions

Quiz 13

Promotion: Deciding on Messages, Messengers, and Creative Strategies

20 Questions

Quiz 14

Promotion: Selecting Communication Channels

7 Questions

Quiz 15

Developing a Plan for Monitoring and Evaluation

17 Questions

Quiz 16

Establishing Budgets and Finding Funding

11 Questions

Quiz 17

Creating an Implementation Plan and Sustaining Behavior

12 Questions