Name two potential Output measures.
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Q2: What methods are the most significant costs?
Q3: What is the least expensive method for
Q4: To determine ROI, for Money spent, indicate
Q5: What is one of the most typical
Q6: What is one of the most reliable
Q8: What is one of the most typical
Q9: Name two potential Outcome measures:
Q10: To determine ROI, for Cost per behavior
Q11: Name three potential purposes for an evaluation.
Q12: To determine ROI, for Earned media impressions,
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