In the context of a buying center, one person could play multiple roles and there could be multiple people in a single role.

Name: In the context of a buying center, one person could play multiple roles and there could be multiple people in a single role.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In a buying center, an individual can play multiple roles such as influencer, decision maker, and user. Additionally, there can be multiple people in a single role such as multiple users or multiple gatekeepers.

In the Context of a Buying Center, One Person Could