Customer value is the difference between perceived benefits and perceived costs.

Name: Customer value is the difference between perceived benefits and perceived costs.
Brand: Quizplus
Rating: 4.9 (31 reviews)

Question

Quizplus · Accepted Answer

Customer value is defined as the perceived benefits customers receive from a product or service, minus the perceived costs that they incur to obtain it. Therefore, the statement "Customer value is the difference between perceived benefits and perceived costs" is true.

Customer Value Is the Difference Between Perceived Benefits and Perceived