Adding to the Traditional Marketing Concept, the Societal Marketing Concept

Adding to the traditional marketing concept, the societal marketing concept states that:

A) the focus of all company operations should be meeting the customer's needs and wants in ways that distinguish a company from its competition.
B) company efforts should be integrated and coordinated in such a way to meet organizational objectives and achieve profitability.
C) a company is required to balance customer satisfaction, company profits, and the long-term welfare of society.
D) a company's sales and revenues are inextricably tied to the quality of each of its products, services, and modes of delivery and to its image and reputation among its constituencies.
E) a company markets itself through everything it does, its substance as well as its style; it is that all-encompassing package that the organization then sells.