Which of the following is true about selling in today's world?
A) Advertising entices customers to desire a product, and it alone is usually sufficient to complete a sale.
B) Self-service increases retail costs by having less effective use of store space.
C) Now many retailers are using salary or salary plus commission, rather than straight commission, to pay their salespeople.
D) Personal selling is one activity where small firms, particularly retailers, can compete with larger competitors-and win.

Question

Quizplus · Accepted Answer

Personal selling allows for a personal interaction between the salesperson and customer, which can be a competitive advantage for smaller retailers who can offer more personalized attention. Choices A and B are false statements, and while choice C may be true for some retailers, it is not necessarily a trend in today's world of selling.

Which of the Following Is True About Selling in Today's