_____ are the institutions in the channel of distribution that either take title to or negotiate the sale of the product.
A) Publicists
B) Intermediaries
C) Manufacturers
D) Sales prospectors

Question

Quizplus · Accepted Answer

Intermediaries, also known as middlemen, are the institutions in the channel of distribution that take title to or negotiate the sale of the product. This can include wholesalers, retailers, and agents or brokers. Manufacturers are the producers of the product and are not typically involved in the distribution process beyond supplying the product to intermediaries. Publicists and sales prospectors are not directly involved in the distribution of the product.

_____ Are the Institutions in the Channel of Distribution That