Which of the following statements about cold calling as a method of prospecting is true?
A) It is a relatively new technique.
B) It requires a large amount of information about a prospect before making the initial contact.
C) Most purchasing agents prefer cold calling as a method of prospecting.
D) It can waste a lot of a salesperson's time.
E) All of these

Question

Quizplus · Accepted Answer

Cold calling can often result in wasted time for a salesperson because it involves making unsolicited phone calls to people who may not be interested in the product or service being offered. Option A is false because cold calling has been used for many years. Option B may be helpful, but it is not always necessary to have a lot of information before making the initial contact. Option C is false because most purchasing agents prefer other methods of prospecting, such as referrals or networking.

Which of the Following Statements About Cold Calling as a Method