_______ qualities are characteristics of a product consumers may find impossible to evaluate even after purchase and consumption.
A) Search
B) Cognitive
C) Perceptual
D) Experience
E) Credence

Question

Quizplus · Accepted Answer

Credence qualities are difficult to evaluate because they often involve subjective opinions or complex technical information that cannot be easily verified by the consumer, such as the effectiveness of a medical treatment or the quality of a financial investment. Consumers may rely on expert opinions or word-of-mouth recommendations to make decisions about products with credence qualities.

_______ Qualities Are Characteristics of a Product Consumers May Find