In addition to the elements of the traditional marketing mix,the expanded mix for services includes:
A) Positioning,personalization,and process
B) People,physical evidence,and process
C) Personalization,procurement,and people
D) Profit,production,and psychology
E) People,partnerships,and positioning

Question

Quizplus · Accepted Answer

The expanded mix for services includes people (employees delivering the service), physical evidence (tangible elements that communicate the service to customers), and process (the systems and procedures used to deliver the service). Personalization and positioning are also important, but are often considered part of the traditional marketing mix for all products and services. Procurement and partnerships are not typically included in the expanded mix for services, and profit, production, and psychology do not relate directly to the marketing mix.

In Addition to the Elements of the Traditional Marketing Mix,the