Services marketing bridges the gap between what customers expect to get and what they perceive they actually got.

Question

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Services marketing is all about meeting or exceeding customer expectations by providing high-quality services that meet their needs and preferences. This involves understanding customer perceptions and using various marketing strategies to bridge any gaps that exist between what customers expect and what they actually receive. Services marketing is therefore focused on enhancing the customer experience and building long-term relationships based on trust, satisfaction, and loyalty.

Services Marketing Bridges the Gap Between What Customers Expect to Get