A pseudo-relationship occurs when
A) The service encounter is static
B) The customer interacts many times with the same company,but with different service providers
C) The company interacts with different members of a household
D) Frequency of service is greater than service reach
E) The service provider has accepted the validity of the service paradox

Question

Quizplus · Accepted Answer

A pseudo-relationship occurs when the customer interacts many times with the same company, but with different service providers. This creates a sense of continuity and familiarity for the customer, but may not actually lead to a true relationship as the customer is not interacting with the same service provider consistently.

A Pseudo-Relationship Occurs When