Kate recently learned to play golf.Last week,she decided to try a new golf course.She signed in to play and was given the keys to an electric golf cart without any instructions on how to operate it.After she drove the cart into a lake,she swore never to play golf again.According to Kate,"There are just too many things you have to know before you can become a real golfer." Two months later,the golf course manager called Kate and asked why she had not returned to play another game.Which service recovery strategy is being used in this example?
A) Make the service fail safe
B) Encourage and track complaints
C) Treat customers proactively
D) Use procedural fairness
E) Learn from lost customers

Question

Quizplus · Accepted Answer

The golf course manager is reaching out to Kate in an attempt to learn from her lost business and win her back as a customer, which falls under the service recovery strategy of learning from lost customers.

Kate Recently Learned to Play Golf