Once a competitive advantage is achieved,the entrepreneur can focus much less on the external environment to pay more attention to the internal environment.
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Q27: If a business believes that two or
Q28: Core competencies are value-creating organizational capabilities that
Q29: Niche marketing guarantees a sustainable competitive advantage.
Q30: The general environment is very broad,comprising general
Q31: Most new ventures are founded in "me,too"
Q33: Limiting sales to a single geographic area
Q34: Small businesses should always pursue a multisegmentation
Q35: The single-segmentation strategy is usually the wisest
Q36: An effective marketing advantage can occur when
Q37: A marketing competitive advantage is an approach
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