Most new ventures are founded in "me,too" strategies differentiating themselves through superior service,higher quality or performance,or lower cost.
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Q26: Sustainable competitive advantage is an established value-creating
Q27: If a business believes that two or
Q28: Core competencies are value-creating organizational capabilities that
Q29: Niche marketing guarantees a sustainable competitive advantage.
Q30: The general environment is very broad,comprising general
Q32: Once a competitive advantage is achieved,the entrepreneur
Q33: Limiting sales to a single geographic area
Q34: Small businesses should always pursue a multisegmentation
Q35: The single-segmentation strategy is usually the wisest
Q36: An effective marketing advantage can occur when
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