A marketing competitive advantage is an approach that requires differentiation of a firm's product or service along some dimension other than cost.

Question

Quizplus · Accepted Answer

A marketing competitive advantage is achieved through differentiation of a product or service from its competitors based on attributes such as design, quality, innovation, brand image, customer service, etc. This allows the firm to charge a premium price for its unique offer and attract customers who value these attributes over lower costs.

A Marketing Competitive Advantage Is an Approach That Requires Differentiation