Market segmentation and niche marketing are similar in that they both utilize a top-down approach that breaks the market into smaller, more manageable sub-markets.

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Market segmentation involves dividing a broad market into subsets of consumers with common needs, while niche marketing focuses on targeting a specific, well-defined segment. Segmentation is a broader approach, whereas niche marketing is more focused and specific.

Market Segmentation and Niche Marketing Are Similar in That They