Small firms are pursuing a focus strategy if they adapt their efforts to concentrating on a specific niche within the market.

Name: Small firms are pursuing a focus strategy if they adapt their efforts to concentrating on a specific niche within the market.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is correct. A focus strategy involves concentrating on serving a specific target market or niche, which is often done by small firms who may not have the resources to compete with larger firms in the broader market.

Small Firms Are Pursuing a Focus Strategy If They Adapt