The general environment is very narrow and includes the forces that directly impact a firm and its competitors.

Question

Quizplus · Accepted Answer

The statement is false. The general environment includes the broader societal forces such as technological, economic, political, and socio-cultural factors that impact not only the firm but the entire industry and society as a whole. It is different from the task environment, which includes the forces that directly impact the firm and its competitors.

The General Environment Is Very Narrow and Includes the Forces