Linda is considering several colleges at which to finish her engineering teaching degree. She is in the _____ stage of the consumer decision making process.
A) information search and evaluation
B) problem recognition
C) post-purchase evaluation
D) purchase decision

Question

Quizplus · Accepted Answer

Linda is currently in the information search and evaluation stage as she is gathering information about different colleges and evaluating them before making a decision. The problem recognition stage would have occurred earlier, when she realized she needed to finish her engineering teaching degree. The purchase decision and post-purchase evaluation stages have not yet occurred as she has not made a final decision and enrolled in a college yet.

Linda Is Considering Several Colleges at Which to Finish Her