The basic ideas forming the foundation of customer loyalty for small firms include the notion that
A) superior customer service will almost always lead directly to customer satisfaction.
B) customer satisfaction demands customer loyalty.
C) small firms possess great potential for providing superior customer service.
D) customer satisfaction is "the name of the game" for such businesses.

Question

Quizplus · Accepted Answer

The passage emphasizes the potential of small firms in providing superior customer service, which is a key component of building customer loyalty. The other options are also relevant, but do not specifically address the unique potential of small firms.

The Basic Ideas Forming the Foundation of Customer Loyalty for Small