Which of the following is the combination of traits used to identify consumers and act as a common segmentation tool?
A) Psychographic variables
B) Behavioral variables
C) Marketing variables
D) Geo-demographic variables
E) Primary variables

Question

Quizplus · Accepted Answer

D)Geo-demographic variables are a combination of geographic and demographic traits and are becoming the most common segmentation tools. Segmentation is more effective because the greater number of variables defines the market more precisely.

Which of the Following Is the Combination of Traits Used