Which of the following factors does NOT lead to provider gap 4?
A) Absence of strong internal marketing program
B) Over-promising in advertising
C) Insufficient communication between marketing and operations
D) Differences in policies and procedures across company branches
E) Creating clear standards

Question

Quizplus · Accepted Answer

Creating clear standards does not lead to provider gap 4, which is the gap between service delivery and external communication. The other options (A, B, C, and D) can all contribute to this gap by creating a disconnect between what is promised to customers and what is actually delivered.

Which of the Following Factors Does NOT Lead to Provider