The availability heuristic involves basing the estimated probability of an event on
A) how long it has been since the event last occurred.
B) how similar it is to the prototype of that event.
C) whether the event occurs in combination with another event.
D) the ease with which relevant instances of the event come to mind.

Question

Quizplus · Accepted Answer

The availability heuristic involves basing the estimated probability of an event on the ease with which relevant instances of the event come to mind. In other words, people tend to judge the likelihood of an event by how readily available examples of the event are in their memory.

The Availability Heuristic Involves Basing the Estimated Probability of an Event