When Proctor & Gamble developed the Mr.Clean Magic Eraser,the company needed to explain how the product cleans grime from walls without removing paint.What type of campaign was most likely used by Proctor & Gamble for the Mr.Clean Magic Eraser to introduce the new product to the market?
A)informative advertising
B)persuasive advertising
C)reminder advertising
D)developmental advertising
E)comparative advertising

Question

Quizplus · Accepted Answer

Since the product was new and required an explanation of how it worked, informative advertising would have been the best choice. This type of campaign focuses on educating consumers about a product or service and its benefits, which would have been necessary for the Mr. Clean Magic Eraser since it was a unique cleaning product.

When Proctor & Gamble Developed the Mr