________ is used heavily when introducing a new product category.The objective is to build primary demand.
A)Persuasive advertising
B)Informative advertising
C)Comparative advertising
D)Patronage advertising
E)Institutional advertising

Question

Quizplus · Accepted Answer

Informative advertising is used heavily when introducing a new product category. The objective of informative advertising is to build primary demand by informing potential customers about the product's features, benefits, and uses.

________ Is Used Heavily When Introducing a New Product Category