Using the ________ method for setting an advertising budget,the company starts with total revenues,deducts operating expenses and capital outlays,and then devotes some portion of the remaining funds to advertising.
A)percentage-of-sales
B)affordable
C)competitive-parity
D)objective-and-task
E)moving-average

Question

Quizplus · Accepted Answer

The method described in the question is the affordable method, where the company determines how much they can afford to spend on advertising after deducting operating expenses and capital outlays from their total revenue.

Using the ________ Method for Setting an Advertising Budget,the Company