In conducting ________, the company first identifies the major attributes that customers value and the importance customers place on these attributes. Next, it assesses its performance against competitors on those valued attributes.
A) a customer value analysis
B) benchmarking
C) entrepreneurial marketing
D) intrapreneurial marketing
E) a customer lifetime value estimate

Question

Quizplus · Accepted Answer

This describes the process of conducting a customer value analysis, in which a company identifies what customers value and their importance, followed by comparing their performance against competitors on these attributes. Benchmarking involves comparing your own performance against industry standards, while entrepreneurial marketing and intrapreneurial marketing refer to different approaches to marketing strategy. Customer lifetime value estimate is a calculation used to determine the total worth of a customer over the course of their relationship with a company.

In Conducting ________, the Company First Identifies the Major Attributes