An analysis conducted to determine what benefits target customers value and how they rate the relative value of various competitors' offers is known as ________.
A) customer value analysis
B) customer lifetime value
C) quantitative analysis
D) brand value proposition
E) benchmarking

Question

Quizplus · Accepted Answer

Customer value analysis is specifically focused on identifying the benefits that are most important to target customers and how they rank the value of different competitors' offers. This type of analysis is important for companies to understand how they can differentiate themselves and provide value to their customers in a competitive marketplace. Customer lifetime value, quantitative analysis, brand value proposition, and benchmarking are related concepts, but they do not directly address the issue of identifying customer needs and preferences in the way that customer value analysis does.

An Analysis Conducted to Determine What Benefits Target Customers Value